Best Before Privacy Policy

Best Before Privacy Policy

We are committed to maintaining the accuracy, confidentiality, and security of your personally identifiable information (“Personal Information”). As part of this commitment, our privacy policy governs our actions as they relate to the collection, use and disclosure of Personal Information. Our privacy policy is based upon the values set by the Canadian Standards Association’s Model Code for the Protection of Personal Information and Canada’s Personal Information Protection and Electronic Documents Act.

The following policy is effective January 1, 2023.

  1. Introduction

We are responsible for maintaining and protecting the Personal Information under our control. We have designated an individual or individuals who is/are responsible for compliance with our privacy policy.

  1. Identifying Purposes

We collect, use and disclose Personal Information to provide you with the product or service you have requested and to offer you additional products and services we believe you might be interested in. The purposes for which we collect Personal Information will be identified before or at the time we collect the information. In certain circumstances, the purposes for which information is collected may be clear, and consent may be implied, such as where your name, address and payment information is provided as part of the order process.

  1. Consent

Knowledge and consent are required for the collection, use or disclosure of Personal Information except where required or permitted by law. Providing us with your Personal Information is always your choice. However, your decision not to provide certain information may limit our ability to provide you with our products or services. We will not require you to consent to the collection, use, or disclosure of information as a condition to the supply of a product or service, except as required to be able to supply the product or service.

  1. Limiting Collection

The Personal Information collected will be limited to those details necessary for the purposes identified by us. With your consent, we may collect Personal Information from you in person, over the telephone or by corresponding with you via mail, facsimile, or the Internet.

  1. Limiting Use, Disclosure and Retention

Personal Information may only be used or disclosed for the purpose for which it was collected unless you have otherwise consented, or when it is required or permitted by law. Personal Information will only be retained for the period of time required to fulfill the purpose for which we collected it or as may be required by law. 

  1. Accuracy

Personal Information will be maintained in as accurate, complete and up-to-date form as is necessary to fulfill the purposes for which it is to be used.

  1. Safeguarding Customer Information

Personal Information will be protected by security safeguards that are appropriate to the sensitivity level of the information. We take all reasonable precautions to protect your Personal Information from any loss or unauthorized use, access or disclosure. Note that it is possible that information collected by us may be stored outside Canada.

  1. Openness

We will make information available to you about our policies and practices with respect to the management of your Personal Information.

  1. Customer Access

Upon request, you will be informed of the existence, use and disclosure of your Personal Information, and will be given access to it. You may verify the accuracy and completeness of your Personal Information, and may request that it be amended, if appropriate. However, in certain circumstances permitted by law, we will not disclose certain information to you. For example, we may not disclose information relating to you if other individuals are referenced or if there are legal, security or commercial proprietary restrictions.

  1. Handling Customer Complaints and Suggestions 

You may direct any questions or enquiries with respect to our privacy policy or our practices by contacting:

Best Before Privacy Officer 

You may also contact the Office of the Privacy Commissioner at 1 (800) 282-1376 if you are unsatisfied with our response to their privacy concern.

Additional Information


A cookie is a small computer file or piece of information that may be stored in your computer’s hard drive when you visit our websites. We may use cookies to improve our website’s functionality and in some cases, to provide visitors with a customized online experience.

Cookies are widely used, and most web browsers are configured initially to accept cookies automatically. You may change your Internet browser settings to prevent your computer from accepting cookies or to notify you when you receive a cookie so that you may decline its acceptance. Please note, however, if you disable cookies, you may not experience optimal performance of our website.

Other Websites

Our website may contain links to other third-party sites that are not governed by this privacy policy. Although we endeavour to only link to sites with high privacy standards, our privacy policy will no longer apply once you leave our website. Additionally, we are not responsible for the privacy practices employed by third party websites. Therefore, we suggest that you examine the privacy statements of those sites to learn how your information may be collected, used, shared and disclosed.

Why does the Company collect personal information?

The Company may collect personal information for the following purposes:

  • To administer, plan, and manage the relationship with individuals and to communicate with individuals;
  • To provide individuals with requested information, products, and/or services;
  • To better understand how the Company may improve its products and services, to develop and conduct its business and operations, and for other internal business purposes;
  • To provide individuals with information on current and future products and services or other developments with respect to the Company and its affiliates and partners (in accordance with Canada’s Anti-Spam Legislation – see below); and
  • To comply with applicable legal and regulatory requirements or to protect the Company’s legal rights and property;

(collectively, the “Authorized Purposes”).

The type of information that the Company may collect from individuals includes, for example, name, email address, address, phone number, and other information individuals choose to provide.

The Company may collect personal information for other purposes where it has a legal duty or right to do so or where the Company has a good faith belief that it is necessary to protect the property or rights of the Company.

The Company does not collect personal information for any other purposes, unless it has the consent of the individual to whom it relates.

How does the Company collect personal information?

The Company only collects personal information about an individual with the individual’s knowledge and consent. Generally, this means that the Company collects personal information directly from the individual to whom it relates, whether via the Company’s website, e-mail, telephone, or in person. Occasionally, the Company may collect personal information from third party sources, but only with the knowledge and consent of the individual or where otherwise authorized by law.

Visitors to the Company’s website should also be aware that anonymous technical information may be collected by the Company as a result of a visit to the Company’s website. For example, this information may include the visitor’s IP address, browser type, operating system, domain name, access times and referring website addresses. The Company uses this anonymous technical information for purposes such as diagnosing problems with the Company’s servers, improving the operation and content of the Company’s website and compiling aggregate and statistical information.

The Company will not attempt to link or match such anonymous technical information with any personally-identifiable information unless the Company has an individual’s consent, the Company (or its service providers) have detected or reasonably suspect any unlawful use of the Company’s services or a security breach, or the Company has a legal duty or right to do so. The Company may use “cookies” on its website. “Cookies” are small text files placed on computers that can collect and store a variety of information. Permanent cookies are stored indefinitely on a user’s hard drive unless manually deleted, while temporary cookies are automatically deleted from the user’s browser upon logging out of a website. Web browsers typically allow users to disable permanent and/or temporary cookies. Please note that the Company uses Google Analytics. There is more information about how Google collects, uses, and processes data here.

When does the Company use or disclose personal information?

The Company only uses or discloses personal information as reasonably required to facilitate the Authorized Purposes listed above. In some cases, the Company may share personal information with third party service providers performing functions on the Company’s behalf, including, for example, vendors that provide information technology services or provide analytics or assessment services. Personal information may be shared between these organizations to facilitate the Authorized Purposes listed above in accordance with this Privacy Policy. 

The Company does not otherwise use or disclose personal information unless the Company has an individual’s consent, the Company has a good faith belief that disclosure of the information is necessary to protect the rights or property of Company, or the Company has a legal duty or right to do so.

The Company does not rent, sell or trade customer lists or other personal information. Consent – Is there a choice?

Individuals provide their consent to the collection, use, and disclosure of personal information by the Company when they provide their information to the Company or use its products or services.

Individuals can deny or withdraw their consent to the Company’s collection, use and disclosure of their personal information at any time upon reasonable notice, subject to any legal or contractual requirements. However, if consent is denied or withdrawn, the Company may not be able to provide certain products or services.

The Company and its affiliates may use personal information to inform individuals of current and/or new products or services or other developments that the Company or its affiliates or partners believe will be of interest to individuals in accordance with Canada’s Anti-Spam Legislation. Such communications may be made by way of telephone, text message, direct messaging, e-mail, fax or regular mail. Individuals provide their consent to the Company and its affiliates and partners contacting them in this manner when they use the Company’s products or services. Individuals may opt-out of receiving such communications by contacting the Company at the address below.

How does the Company protect the security of personal information?

The Company has in place reasonable policies, procedures and safeguards (including physical, technological and organizational measures) designed to protect the security of personal information under its control. The protection of personal information is of paramount concern to the Company, and the Company is prepared to take appropriate and timely steps in the event of any incidents involving personal information in accordance with applicable privacy laws.

The Company makes every reasonable effort to ensure that personal information is accurate and complete. This may involve requesting further information or updates from individuals. The Company relies on individuals to notify the Company if there is a change to their personal information that may affect their relationship with the Company. The Company retains personal information only as long as is reasonable to fulfill the purposes for which the information was collected, or for legal or business purposes.

Does the Company provide access to personal information?

The Company will provide individuals with access to the personal information the Company holds about them in accordance with applicable laws. The Company reserves the right to require that any request for access to personal information be made in writing. Generally, there is no cost for such access. However, the Company reserves the right to charge such costs on a case by case basis in accordance with applicable laws. The individual will be notified in advance if charges apply.

The Company will correct or amend the personal information in its files where it can be shown that the information is incorrect or incomplete.

Storage and Processing

The Company will store the personal information with its services providers. The Company’s service providers may store and/or process personal information outside of Canada (including in the United States of America). When information is stored or processed outside of Canada, it may be subject to the laws of and be accessible by legal authorities in such other jurisdictions. The Company has taken appropriate technical, organizational, and legal steps to secure this information. 

Retention and Storage of Personal Data

The Company is based in Canada and processes personal data in Canada. The Company’s service providers may process your personal information outside of Canada (such as in the United States of America). The Company has taken appropriate technical, organizational, and legal steps to secure this information.

Contact the Company

For further information about the Company’s privacy practices, to make a request for access to personal information to exercise any other rights outlined above, please contact the Company’s Privacy Officer at the following email address:


Take a look through our Terms of Service.